Chair of Marketing and Innovation Management










Alpaca Hike



The picture shows the team from the Chair of Marketing and Innovation Management. They are standing next to each other in a semi-circle, each holding an alpaca by the hand.
On October 11, 2024, the Chair of Marketing and Innovation Management visited the Angersteiner Bauernhof to experience an alpaca hike as part of a team event. Accompanied by the alpacas, the group explored the picturesque surroundings of the farm while also learning fascinating details about the care and origins of the animals.



Following the hike, a comprehensive tour of the farm provided insights into agriculture and animal husbandry. Particularly noteworthy were the excellent care of the animals and the farm's diverse offerings. Afterwards, the farm shop offered the opportunity to discover and purchase regional products.



The day concluded with a shared dinner. In a cozy and relaxed atmosphere, the team was able to unwind, reflect on the day, and enjoy time together.