KONFERENZBEITRÄGE

• Derenthal, J./Toporowski W. (2024). See Right Through Me – Refining Transparent Content in Product-Related Corporate Social Responsibility Communication on Social Media. In Proceedings of the 9th Nordic Retail and Wholesale Conference (NRWC). Helsingborg, Sweden.


• Derenthal, J./Toporowski, W. (2024). Can I Trust This? Credibility Strategies in Product-Related CSR Communication in Social Media. In Proceedings of the European Marketing Academy Conference 2024. Bucharest, Romania.


• Derenthal, J./Nikerson, R. C./Toporowski, W. (2023). Conveying Sustainability: Product-Related CSR Communication in Social Media. In Proceedings of the European Marketing Academy Conference 2023. Odense, Denmark.


• Derenthal, J./ Toporowski, W. (2021). The Impact of Food Retailer’s Online Communication about Sustainable Packaging on eWOM: The Moderating Role of the Social Media Platform. In Proceedings of the 7th Nordic Retail and Wholesale Conference (NRWC). Umeå, Sweden.


• Derenthal, J./Fischer, S. F./Toporowski, W. (2020). Brand buzz, branding strategies, and firm value: An investigation among US restaurants. In Proceedings of the 7th Nordic Retail and Wholesale Conference (NRWC). Umeå, Sweden.