We are delighted to have been able to attend EMAC 2024 in full team strength this year.
The European Marketing Academy (EMAC) is a society dedicated to the theory and research in marketing. The annual conference rotates between universities and research institutes across Europe and is a permanent fixture in our calendar.
We are therefore particularly pleased that our entire team with Denise Pape, Judith Derenthal, Max Alexander Pisek and Sandra Ullrich, together with Prof. Toporowski, was represented with exciting new research.