Chair of Marketing and Retail Management










Drei junge Frauen sitzen und unterhalten sich auf einer Bank unter blühenden rosa Kirschbäumen auf dem Zentralcampus.










LATEST NEWS




Stay up to date and find out about our diverse activities in research and teaching. We will keep you informed about our collaborations with companies, seminars, current research projects, and publications.



























The image shows the Paper of Judith Derenthal.


February 2026

New Journal publication by Judith Derenthal, M. Sc.






The image shows hands typing on a laptop keyboard


Period from March to June 2026

Application Central allocation of bachelor's theses






The picture shows students in a seminar room.


Summer Term 2026

Registration Master-Seminar Lademann








Denise Pape stands in the entrance area of the conference center next to a display with the conference logo.


July 24 to 26, 2025

Global Marketing Conference (GMC) 2025 in Hong Kong






A photo shows Max Alexander Pisek during his lecture.


May 25 to 30, 2025

European Marketing Academy Annual Conference (EMAC) 2025 in Madrid








The picture shows Prof Dr Stefan Zielke, his colleague Samadhi De Silva Kammanthi and M. Sc. Judith Derenthal.


06.11.2024

2024 NRWC Conference in Helsingborg






Denise Pape steht auf einer Bühne vor einer Leinwand und hält einen Vortrag.


15.08.2024

2024 AMA Summer Academic Conference in Boston






Logo von Contigo


Sommersemester 2024

Praxisprojekt mit CONTIGO Fairtrade GmbH im Rahmen des Masterstudiengangs Management






Das Bild zeigt die Fassade der Akademie für Wirtschaftsstudien in Bukarest mit Autos davor.


30.05.2024

European Marketing Academy Annual Conference 2024 in Bukarest





















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