Department Marketing and E-Business

Teaching
Department Marketing and E-Business

Bachelor Theses


BACHELOR COURSES

Art SuTe 26 WiTe 26/27 SuTe 27 WiTe 27/28 SuTe 28
Chair of Marketing and Consumer Behavior
Marketing Analytics (NEU)
VL
UE		 ✓ ✓ ✓
Marketing Analytics (NEU) VL
UE		 ✓ ✓ ✓
International Marketing
VL
UE		 ✓ ✓
International Marketing VL
UE		 ✓ ✓
Consumer Behavior
VL ✓ ✓ ✓
Consumer Behavior VL ✓ ✓ ✓
Selected Questions in Consumer Research
S ✓ ✓
Selected Questions in Consumer Research S ✓ ✓
Working Scientifically
UE ✓ ✓
Working Scientifically UE ✓ ✓
Chair of Marketing and Innovation Management
Marketing Performance Management
VL ✓ ✓
Marketing Performance Management VL ✓ ✓
Recent Developments in Innovation Management
S ✓ ✓ ✓
Recent Developments in Innovation Management S ✓ ✓ ✓
Analytical-conceptual work in Marketing
UE
Analytical-conceptual work in Marketing UE
Chair of Marketing and Retail Management
Marketing
VL
UE
✓
✓
Marketing VL
UE
✓
✓
Retail Management
VL
UE		 ✓ ✓
Retail Management VL
UE		 ✓ ✓
Supply Chain Management
VL
UE		 ✓ ✓ ✓
Supply Chain Management VL
UE		 ✓ ✓ ✓
Selected Problems in Retailing
S ✓ ✓ ✓
Selected Problems in Retailing S ✓ ✓ ✓
Location and Property Development in Retailing
S ✓ ✓
Location and Property Development in Retailing S ✓ ✓
Managing New Realities: XR & Metaverse
S ✓
Managing New Realities: XR & Metaverse S ✓
Chair of Interorganizational Information Systems
Electronic Commerce
VL
UE		 ✓ ✓
Electronic Commerce VL
UE		 ✓ ✓
Selected Issues in Digitalization
S ✓ ✓
Selected Issues in Digitalization S ✓ ✓

MASTER COURSES

Art SuTe 26 WiTe 26/27 SuTe 27 WiTe 27/28 SuTe 28
Joint offered courses (several chairs)
Marketing Research
VL
UE		 ✓ ✓ ✓
Marketing Research VL
UE		 ✓ ✓ ✓
Advanced Research Methods
VL
UE		 ✓ ✓ ✓
Advanced Research Methods VL
UE		 ✓ ✓ ✓
Reseach Project
S ✓ ✓
Reseach Project S ✓ ✓
Chair of Marketing and Consumer Behavior
Pricing Strategy
VL
UE		 ✓ ✓
Pricing Strategy VL
UE		 ✓ ✓
Discrete Choice Modeling
VL
UE
Discrete Choice Modeling VL
UE
Current research approaches in Marketing
S ✓ ✓ ✓
Current research approaches in Marketing S ✓ ✓ ✓
Chair of Marketing und Innovation Management
Innovation Management
VL ✓ ✓ ✓
Innovation Management VL ✓ ✓ ✓
Strategic Marketing
VL
UE
Strategic Marketing VL
UE
Digital Marketing
VL
Digital Marketing VL
Current issues in Innovation Managemen
S ✓ ✓
Current issues in Innovation Managemen S ✓ ✓
Analytical-conceptual work in Marketin
UE
Analytical-conceptual work in Marketin UE
Chair of Marketing und Retail Management
Marketing Channel Strategy
VL ✓ ✓ ✓
Marketing Channel Strategy VL ✓ ✓ ✓
Seminar Marketing and Competition Strategie
S ✓ ✓ ✓
Seminar Marketing and Competition Strategie S ✓ ✓ ✓
Current Developments in Retail Science
S ✓ ✓
Current Developments in Retail Science S ✓ ✓
Chair of Application System and E-Business
Integrated Application Systems
VL ✓ ✓ ✓
Integrated Application Systems VL ✓ ✓ ✓
Modeling and System Development
VL
Modeling and System Development VL
Chair of Information Management
Information Management
VL
UE		 ✓ ✓ ✓ ✓ ✓
Information Management VL
UE		 ✓ ✓ ✓ ✓ ✓
Change & Run IT
VL ✓
✓
✓
Change & Run IT VL ✓
✓
✓
Machine Intelligence: Concepts and Applications
VL ✓ ✓ ✓
Machine Intelligence: Concepts and Applications VL ✓ ✓ ✓
Chair of Interorganizational Information Systems
Digital Platforms
VL
UE		 ✓ ✓
Digital Platforms VL
UE		 ✓ ✓
Digital Strategy and Interorganizational Information Systems
VL
UE		 ✓ ✓ ✓
Digital Strategy and Interorganizational Information Systems VL
UE		 ✓ ✓ ✓
Information Systems Research
S ✓ ✓ ✓
Information Systems Research S ✓ ✓ ✓
🟢 in presence
will be offered as a recording in StudIP
synchronous (Livestreaming)
*L = Lecture *Ex = Exercise *S = Seminar *PS = Project Seminar *CS = Case Study